45: The General Theory of the Translation Company

What are the things that are important to every language company? What are the roles people play? How is technology changing the language industry—and what aspects of the translation business will never change? Learn more as we discuss the entertaining new book by Renato Beninatto and Tucker Johnson, The General Theory of the Translation Company.

Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.

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The General Theory of the Translation Company

Guests

Tucker has served in many different capacities throughout his career, from engineering to senior management. Jack of all trades, and master of a few… His special experience lies in on-boarding and building out large scale localization programs, supply chain governance, global team management, and advising business leaders on international strategy.Tucker and his co-author, Renato Beninatto, published “The General Theory of the Translation Company”, to the delight of many in the localization industry. The book combines decades of experience in localization with the humor and charisma that Tucker and Renato are well known for.

Hosts

Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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