14: Localizing Marketing Content Beyond Borders

Content may be king according to most B2B marketers today, but how do you keep the king from losing its power when multiple markets and dozens of different languages are involved? Excellence in localization and compelling content are the answers.

Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.

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Localizing Marketing Content Beyond Borders

Guests

Doug is the co-founder and creative director of Velocity Partners, a London-based B2B content marketing agency. The Content Marketing Institute recently named Velocity the “Content Marketing Agency of the Year”. Doug has more than 30 years of experience in the industry, and he started his career at Ogilvy & Mather, New York. Soap and fabric softener bored him, so he jumped ship to specialise in B2B. Doug is a content marketing junkie and a copywriter at heart, but with a secret jones for analytics. And Lagavulin.

Hosts

Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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