15: Unpacking Localization Strategies for a Global Hospitality Brand

The 8020 rule. User-generated content. De-centralized translation management. Some of the strategies Marriott International uses to achieve its globalization goals are breaking new ground–not only for one of the world’s most respected brands, but also for the hospitality industry worldwide.

Globally Speaking, sponsored by RWS and Nimdzi Insights.

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Sonia Zamborsky is the Director of Product Field Support and Communications, Digital Globalization for Marriott International. She has worked with Marriott for more than 10 years, helping the company build strong relationships with travelers across the globe. She’s also an “intrepid world traveler with a passion for cross-cultural understanding and an innate talent for seeing the ‘big picture.’


Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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