66: Selling Software in Today’s Localization Landscape

In this episode of Globally Speaking, Bjoern Lux, Client Solutions Manager at XTM, shares his experience selling software in today’s localization landscape. Listen here to learn how he does it! Bjoern also talks about mistakes clients make when buying a TMS.

Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.

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Selling Software in Today’s Localization Landscape

Guests

Seventeen years ago, after a finishing a degree in translation and interpretation, Bjoern left Germany to start his localization career in Southern California. The solitary life of translating wasn’t for him, so he began working as a Project Manager and quickly moved to roles in account management and eventually sales. He was with several translation services providers before changing direction to go into software sales. Bjoern speaks four languages and currently lives in Argentina.

Hosts

Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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