67: Tracking Data to Prove ROI

In this episode of Globally Speaking, Joel Sahleen, Globalization Architect at Domo, talks about driving localization for a major BI platform and how the right data can prove ROI. Plus, hear how localization is a chicken and egg scenario, how a ‘wall of shame’ can help resolve localization issues and a lot more.

Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.

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Tracking Data to Prove ROI

Guests

As Globalization Architect for Domo, Joel is responsible for directing the internationalization and localization of Domo’s SaaS business intelligence offering, including the backend platform, middleware services and both web and mobile clients. He holds an MA in Asian Studies from Stanford and has a degree in economics. He’s been working in localization for ten years. Joel Lives in the Salt Lake, Utah area.

Hosts

Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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