Roughly 60% of international travelers now book their reservations online. Travelers who don’t find what they’re looking for right away are far more likely to become lost opportunities than confirmed reservations. Global travel brands aren’t the only ones feeling the pressure. So are LSPs who provide global travel companies with translations and destination-specific content under tighter and tighter deadlines. John Jimenez, Portfolio Director of e-Commerce at Interstate Hotels & Resorts, joins us to discuss how digital marketing has changed the travel industry’s marketing priorities—and what it means for LSPs.
Globally Speaking, sponsored by RWS and Nimdzi Insights.
John Jimenez has served as the Portfolio Director of e-Commerce for Interstate Hotels and Resorts since September of 2013, after serving two years as the company’s marketing manager. He has more than ten years of marketing experience and has shared his knowledge of the industry with young minds, working as an adjunct professor at both Crossroads College and Inver Hills Community College in Minnesota. Jimenez holds an MBA in Business from Augsburg College.
Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.
Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.