Mohamed Abo El Fotouh is the Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo. Prior to his time at PepsiCo, he worked at Nestle in digital media, consumer communications and global digital acceleration. Mohamed is also the creator of the app Mayday designed to help motorists in need of emergency services. He has a Bachelor’s Degree in Computer Science from Misr International University and a Master’s Degree in Computer Science from The American University in Cairo.